Ammar Belal

Ammar’s multicultural sense of design formulated at a very early stage in his youth through his upbringing in Boston, Geneva, and Lahore (Pakistan). The language of fashion was innately present in the household through a family business that pioneered in manufacturing and exporting sportswear to some of the premium American labels. However, the realization to actually pursue his passion for design came at an uncanny stage while Ammar interned at Selfridges (London) while completing his Bachelors in Business degree.



Ammar started his career in 2002 by launching a made to measure denim label, which took inspiration from traditional couture techniques applied to street-wear. AS Jeans went on to be profiled by WWD and stocked in boutiques in Dubai as well as Patricia Fields, New York. Another 5 years saw him evolve into Pakistan’s first luxury menswear label and expand to 5 retail outlets in various cities. By 2012, Ammar Belal had won national design awards for “Best Emerging Talent” and “Best Menswear” after consistently showing his collections in over 20 fashion shows.



Being the first individual from South Asia/Middle East region to be offered a placement in the Parsons MFA (Fashion Design & Society) program, translated into new challenges and opportunities towards a global identity in design. His trans-disciplinary narrative of teaching BFA Fashion (Senior Thesis) with BBA (Design & Mgmt.) is part of an evolving vision to explore the harmony between Fashion, Journalism, and Social Entrepreneurship.

Ammar continues to design for his eponymous custom menswear label in New York.