iris communications

iris communications is a fast growing agency with more than 18 years of experience.



Market Research

iris communications offers a comprehensive range of Market Research services that combine qualitative and quantitative research techniques tailored to their client's business. iris research experience encompasses investigation of several areas, some of which are mentioned below:

- Advertisement/TVC testing

- Pre and Post launch testing and evaluation

- Brand Tracking surveys

- Central locations tests

- Consumer profile/habit and attitude surveys

- Customer satisfaction

- Household consumer panel studies

- Knowledge and Attitude Practices (KAP studies)

- New Product/concept/packaging tests

- Pharmaceutical and healthcare surveys

- Product positioning and segmentation

- Qualitative studies (FGDs and IDIs)

- Household immersion/Shopalongs

- Mystery Buyer studies

- Telephonic interviews

- Syndicated studies

- Youth trends tracking studies

- POS material evaluation studies



Brand Activation

iris is involved in all kinds of creative Brand activations where a direct consumer contact is involved. Through our various creative BTL activation we are able to attract and interact a customers to feel , touch and use the product and build an immediate association with the product. Our activation solutions ensure brand recognition and recall while at the same time highlights the features of the product.

Our strategy and control department provides the combination (dual benefit) of collaborating consumer insights and customize an optimal solution of consumer contact according to their needs and wants. At iris we create a customer advantage. We focus on result orientated activations. More than Thirteen years of Creative market research, Brand activation, Merchandising & Event management services